The Importance of Logo Design for Your Business

Jul 27, 2020   Logo Design

What is Logo?

A logo (shortened form of logotype) is a text, images, shapes, or a combination of any that depict the name and purpose of a business or that help us identify brands of organization.

Logos are utilized by organizations since they speak to a brief picture of them. It might be of a theoretical or non-literal structure or incorporate the content of the name it speaks to as in a wordmark. A logo can and should be more than a symbol of identification.

There are various sorts of logos and every one of them is novel in its own specific manner. A logo is the main thing by which your organization or brand is perceived, so it should completely communicate your image character.

The most challenging areas for logo design is of graphic representation and often which one is sorely undervalued. From a graphic designers point of view, I find it to be demanding but very satisfying when the process is finished and the customer leaves with a logo they’re happy with.

 

The importance of a Logo Design for identity creation?

A logo is important for any business or organization to make its unique identity in market. Logos do something more from looking pretty. Logos serve some of below functions:

• A logo makes great visual impression, which attracts customers to interact with your brand.
• It helps you to create a brand identity and brand loyalty.
• Its importance is, it makes your company a symbol through which people can better remember you.
• Logo distinguishes you from competitors in parallel market.
• A logo identifies key information about your business, organization, product or brand.

 

What makes a good Logo?

A good logo always have below qualities:-

1. They are simple and easy to understand.
2. They are eye catching and aesthetically pleasing.
3. They communicate an idea, a principle or a description.
4. They are memorable, visible, distinct, adaptable, relevant.

 

What are Key Components of a Logo?

Obviously, there are a few kinds of logos and you've just observed them previously. The logo segments of every one of them is somewhat unique. A business brand logo is made up of different parts, which are listed below:

1. Color Palette: The color palette ought to be picked depend on the feelings or emotions you need your image to inspire in your crowd and the story that your image tells. It does not mean that the color you like should be used in logo designing. The color palette, when picked accurately will help strengthen and improve your business brand identity.
2. Typography: Typography is the art and technique of arranging letters and characters in a meaningful and aesthetically pleasing scenario. In other words, typography incorporates the letters you'd find in a logo, which are arranged in some kind of consistent design.
3. Image : The image should be appropriate for your company logo to avoid any discrepancies or confusion among your customers. Images are a complex combination of the images that should make up the “feel” of your company.
4. Tagline: Tagline is a great way to let people know your business name or idea or product or services. Usually, it is distinguished from the logotype (Typography) in size and or color or by using a different font.

 

Types of Logos:

A) Words and letters

1. Lettermarks (or monogram logos):

Monogram logos or lettermark are simple logos that contains one to four letters usually brand initials. These are suggested when the brand name is long and difficult to remember (more than three syllables). It’s used instead of a traditional symbol brands, people hardly forget about. These logos turn a company’s identity into an eye-catching brands. IBM, CNN, HP, HBO are some business logos of monogram type.

Monogram logos or lettermark are simple logos that contains one to four letters usually brand initials. These are suggested when the brand name is long and difficult to remember (more than three syllables). It’s used instead of a traditional symbol brands, people hardly forget about. These logos turn a company’s identity into an eye-catching brands. IBM, CNN, HP, HBO are some business logos of monogram type.

 

2. Wordmarks (or logotypes):

A wordmark logo is most classic and pure form of a logo which looks exactly a lettermark. It is slightly different than the lettermark. Such type of logo focuses on the complete name of a brand. The most classic and pure form of a logo is the wordmark. A wordmark is a good decision for a new business and business name need to be short to take advantage of the design.

Many big brands have embraced the idea of logotypes, for example— Visa, CocaCola, Pepsi, Google, FedEX, Disney, and more.

 

B) Pictures and Symbols —

3. Pictorial marks (or logo symbols or brand mark):-

A pictorial mark is an icon or graphic-based logo. Some of companies logo are so emblematic, and each brand so established, that the mark alone is instantly recognizable by their customers. The most challenging part is to choose a logo symbol for a company or business organization.

Always think broader consequences of the logo symbol where emotions or love or passion or power are connected and you will come on a worth matching point with your business. A few successful brand are Apple logo, the Twitter bird, the Target bullseye, WWF

 

4. Abstract logo marks:-

Abstract logo have pictures in geometric form that represents your business, but they avoid literal representation. The best thing of these logo design are that you can convey your brand’s purpose symbolically.

You don’t need to rely on the cultural proposition of an image. A few famous examples include the BP starburst-y logo, the strip-y Adidas flower and the Pepsi divided circle.

 

5. Mascots:-

We all have seen mascots used by companies or sports organizations. These are the combination of illustrated character with colorful image. Sometimes cartoonish or fun making characters are great way to make mascots logo. A mascot is simply an illustrated character that represents your company or an ambassador for your business. Eatable brands, service agencies, and sports team are great consumers of these logotypes.

The main purpose of such mascots brand marks is to get family relationship with the audience. Some of examples of mascot logs are KFC’s Colonel, Planter’s Mr. Peanut and Kool-Aid Man.

 

C) Combination

6. The combination mark:-

A combination mark is a logo includes a combination of wordmark or lettermark and a pictorial representation, mascot or abstract mark to create something unique. You can include text and pictures together to stand out from your competitors in market.

The combination mark logos usually permits individuals to connect your name with your business name with the mascot or image immediately, thus these logos produce an unmistakable picture in customers mind and you won't face issues for trademark. Some of successful logo are Doritos, Burger King and Lacoste.

 

7. The emblem:-

These are the most established kinds of logos or old fashioned logos. Be that as it may, the interest for these logos hasn't faded yet in this 21st century. The emblem logo incorporates an image or symbol with seals, crests, identifications and badges. To the extent beers, coffee, government bodies, sports associations or education institutions are concerned. The auto business sector is also very fond of emblem logos. Some of examples of the emblem are Starbucks’ iconic mermaid emblem, or Harley-Davidson’s famous crest)

 

8. Slime Logos:-

Slime logos are one of latest brand marks identity of companies. Not at all like the ones referenced before, these sorts of logos have a relation with cartoonish context. These does not have any standard typeface or symbol, rather they usually slime-inspired elements. For Example: Nickelodeon’s logo

 

9.Fonts Inside A Shape:-

These sorts of logos ordinarily have a name portrayed in different shapes like square, rectangle, oval shape, and the sky is the limit from there. You can discover numerous instances of logos including a name inside a shape, for example, Levi’s, Ford, BBC, Samsung, MasterCard, and more.

 

Conclusion:

It is on od the tough job for any company to choose best logo of them. A logo is the direct relation between customers faith and brand loyalty on company to long-term. If you want to choose a best matching logo for your business is to see different types of logos in trending market and relation them to your companies idea, a principle or a description. In the age of social media marketing, every digital channel need logo to distinguish themselves from their compaetitors. This practice has become particularly popular on Youtube, Snapchat, Tiktok etc.

Really Interested for logo desinging contact us:
Website:- Wingshield Technologies
Email Us- info@wingshieldtechnologies.com

---